You are also active on one of the many social media platforms such as Instagram, Facebook, and YouTube. You may also follow some influencers or streamers. Then you will undoubtedly also come across items about and around online casino games, online gaming, and online casino providers.
But is it all legal what you find? What information can you trust and which offers are legitimate? If you’re looking for a way to find betting sites not linked to GamStop, it’s important to know where to look. Do online gambling and social media actually go together? What are the laws and regulations about this? We are diving in!
Advertising Permitted Under Certain Conditions
The law indicates that advertising on social media is permitted under certain conditions. The conditions are that the Marketing Authorization Holder (MAH) must do its best not to reach these groups, this is called the Best Efforts Obligation.
The reach must also consist of at least 95% people aged 24 years or older, and they must be able to demonstrate this by means of reports. The slogan must also be used: (How much does gambling cost you?) (Stop in time). (Stop it).
Furthermore, the normal rules for advertising apply; for this, the expression must be true and realistic, it must not contain urgency, people should not be encouraged who want to circumvent GamStop, and the conditions must be clearly indicated. If you’re looking for a smooth experience, try Gransino Casino fast login to get started quickly and easily.
Non GamStop Casinos Advertising on Facebook and Instagram
The owner of social media platforms Facebook, Instagram, Messenger and WhatsApp is Meta Platforms. What do they say about online gambling on their platforms?
They are clearly in this, just like Google, it is only allowed to advertise by companies that have the right license.
Before an online casino can advertise on a platform, the account must first be approved by Meta and you do not get approval! British online casinos must prove that they are in possession of a license issued by the Gaming Authority.
Casino Streamers on Twitch
On Twitch it is not so much the casinos themselves that advertise, but streamers who stream their activities in online casinos. From playing online slots to blackjack with a live dealer, there is quite some casino content on Twitch – What about that?
Streamers on Twitch can make money with these streams through Twitch’s subscription system. The more viewers buy an abonnement, the more the streamer earns. In addition, casino streamers could have deals with certain casinos to play at their gambling sites during the live streams.
However, in 2021, Twitch has already announced that these types of streamers should not promote affiliate links and bonus codes. This also means, and has been confirmed by Twitch, that links to online UK casinos are not allowed. This has removed one of possible sources of income from casino streamers.
If we look at the casino streams on Twitch, it is strikingly enough almost exclusively to streams aimed at an international audience. Here we often see sneaky links to affiliate sites in the descriptions at these international streamers. So how strict Twitch checks on this, we wonder.
Fortunately, there are no streamers that stream play games in non GamStop casinos. Given the audience that follows streamers, young people, this is also the only and right decision.
Casino Offers on WhatsApp & Telegram Groups
There are groups known on WhatsApp and Telegram who post about special hacks and offers at online casinos. The owner of WhatsApp is Meta and they strictly monitor this.
Telegram does that a bit less and here it is more. The administrators of these groups are either shady affiliates or private individuals. They only do this if they can place the left to generate income.
Twitter & Online Gambling
The original purpose of Twitter is to spread your thoughts or opinions about a particular topic. But with so many users today, it’s not surprising that it’s also used as a marketing platform. This is done by many international gambling companies.
In the UK, it is another story because of the strict regulation. It is permitted if the casino has an official license, but you must be able to prove that your audience consists of at least 95% 18+. And then there is the “danger” of retweets. A tricky business that most casinos stay far away from.
TikTok & Non GamStop Casino Games
The owner of social media channel TikTok is ByteDance, an internet technology company from China. Most of the audience who use TikTok are children and young people, so you can already feel it coming.
No online casino will take it in its head to advertise here, either itself or through influencers. TikTok is clearly not the right medium to promote online gambling.
YouTube & Online Gambling
On YouTube you will find a lot of information about online gambling. Almost every online casino, game provider and affiliate has a YouTube channel. Here too, everyone must demonstrate that the public is 24+ in case it concerns advertising.
As a player, you can make good use of YouTube. So you can see what new games look like and what the rules of the game are. Affiliates often post useful videos that make you familiar with strategies, show you how to create an account or how to deposit.
